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Search Engine Optimization (SEO)
Everyone wants to improve their website's ranking in a search engine. Here are some tips to better your position.
Title Tags are a great place to utilize keywords and see results. Web crawlers never overlook a web page title so it is important to be selective with the words you choose. Using NewTech as an example, you can see in the picture below how a page title is shown in a web browser. NewTech currently holds priority ranking in a GOOGLE search consisting of web, design, nj and support.
Meta Tags are also an excellent way to draw traffic. They are embedded into the HTML code and are typically broken down into two categories, Description and Keywords.
The description meta tag is shown under the page title and would appear like this in our example.
Page Title:
Website Design, Content Management CMS, NJ, Website Hosting...
Description Meta Tag:
NewTech Services is a website design and information technology (IT) support company located in Waldwick New Jersey. We offer computer network management, ....
Keyword Phrases are another important factor in SEO. When using a phrase, it is important to keep the keywords next to each other. For example, if you have a business that sells baskets specifically for fruit, you will want to keep the word fruit and basket together in the description meta tag sentence.
Instead of saying "We make baskets for people to hold fruit", it is better to say "We make fruit baskets for people".
Secondary Keywords can be a goldmine. When everybody else is optimizing for the most popular keywords, there is much less competition for pages that are optimized for the minor words. For instance, "law firms new york" will have significantly
less hits than only "law firms", but if you are operating in New York, you will get considerably better targeted traffic.
Although everyone wants to promote their business, it is important to understand that SEO is not advertising. Yes, you can be included in paid search results but the idea behind the SEO techniques is to get higher placement because your site is relevant to a particular search term, not because you pay. Just remember to focus on keywords that explain the details of what you offer and the rewards will surely follow!!!
We hope these tips help you understand the basics of SEO and if you ever need assistance, our staff members are always available to speak with directly.
15 Industrial Park, Suite 1, Waldwick, NJ 07463
Ph: (201) 251-4225 - Fx: (201) 251-9507
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